Spill the tea with grins & giggles - Meme Marketing the Gen Z way

“Chatter scatter matters when in a funny banter, is served on a silver platter for the so called youth-Gen Z!”

From the perspective of Gen Z marketing, with the busy bee Gen Z s, zooming into the virtual world while zoning out the real world, ‘Memetongue’ is one of the easiest ways to connect, communicate and convince. When life gets too messy and hard to handle humour serves as a coping mechanism to hide frustration, disappointment and even deep pain. Studies show merely responding to a text with a LOL! message instantly lightens one's mood.

Why memes are an instant hit with Gen Z?

Confidence is the key, the relatable type not the delusional

Self-depreciating, ironic and absurd humor in a witty and sensitive way is a welcome relief amongst youngsters as they value brands that don’t take themselves seriously and can have a hearty laugh at their flaws.

For instance Domino’s Pizza campaign of “We used to suck” was based on customer complaint of their pizza tasting like cardboard. That has been converted into constructive criticism as “2008 Domino’s: ‘Tastes like cardboard’. 2023 Domino’s: At least it’s edible now!” in a humble and humorous way.

Authenticity accompanied with viral brevity is a deadly combo indeed

Gone are the days where picture perfect ads of unrealistic beauty standards matching a prim and proper personality in a utopian world, inspired awe and admiration. Such elegant fakeness is only looked down upon with loathing and condemnation amongst Gen Z s of today. With a short attention span yet a large amount of data being consumed by Gen Z, memes with catchy puns, images and small videos can be shared easily amplifying reach.

Our company The Awe Media capitalizes on this goldmine of meme marketing by using humor in advertising for brands and promotions. With our LED displays travelling all over the city, our funny endorsements turn out to be serious fun with their looming visibility.

Memefication of trending news

When raw facts on current, burning issues such as politics, climate change, economic depression, environmental damage and social issues are delivered in a blunt yet satirical way, youngsters tend to react and share more as they feel seen and heard inclusively.

Be it Ryan Ronald's ingenious marketing strategy of promoting his movies, business and brand altogether in the form of ‘Roasting’ , one of the most beloved characters in sitcom history - Chandler Bing's ‘Sarcasm’ which have been pretty much been set as standard GIFs when it comes to sharing content along those lines.

Genuine connection in a wholesome way

Big brands like Netflix, Amul, Zomato and Swiggy market their names strategically by addressing emerging issues with memes that speak to Gen z's innate generational issues and offer them a sense of belonging. To address loneliness, broken heart and rejection, serving as the ultimate comfort zone, Zomato finds common ground between providing solace while transforming painful situations into light-hearted ones.

Likewise The Awe Media’s viral marketing strategy, lies in capturing the essence of the company, minds of the target audience and vibe of the city where the ads are promoted to foster bonding and association.

The Awe media's power in distributing M&M to Gen Z

Catering to a wide demography, The Awe Media has already worked exclusively on content, targeting Gen Z audience by creating memes based on pop culture. Famous shows such as Emily in Paris and F.R.I.E.N.D.S have been used as meme templates to keep the Gen Z crowd in the loop to cut FOMO in an unfiltered and engaging way.

Lit up our billboards, fit in your content Gen z stylezz as we dash around carrying your catchy ads in our flashy bags. Join us as we do our bit with whimsical twist!