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A Day in the Life of an Awe Media Display

Robinson

12/17/20242 min read

In the heart of Bangalore, amidst the bustling traffic of Koramangala, two LED displays find themselves side by side near Forum Mall.

“Hi Maccha, you here?” one says, its vibrant screen glowing with excitement.

“Oh hey!” the other replies, flashing a bright smile through its dynamic ad. “Weren’t you at the Mr & Mrs World?”

“Oh yes, the Planotech event! Oh, I remember you were there too, omg, that was such a blast,” the first display says, its screen momentarily pausing in delight. “I was waiting to meet you again so I could share more stories. And you have a delivery partner too?”

“I have many,” the other chuckled, glowing even brighter.

“How was your day?” one asks, its screen glowing with a quirky coffee ad.

“Oh, you know,” the other begins, its display shimmering with an upcoming food festival promotion. “The usual, zipping through my assigned routes. But here’s the kicker: my ads changed depending on where I was!”

“Really? Tell me more!”

“Well, my user activated something called a ‘Geo-Targeting.’ Wherever I went, the ads switched to match the area. Near schools, I displayed tutoring services. At tech hubs, it was coworking spaces. It’s like I’m a walking billboard that knows exactly what people need and where!”

The first display whistles in admiration, or at least tries to. “That’s smart! I’ve been all over Bangalore today, Indiranagar, MG Road, you name it, but my ads were always on point. My user set them up to match the locations I passed by. It’s like I’m always in tune with the city’s vibe, showing the right ads at the right places. Magic!”

“Magic? Nah, it’s just this software-enabled service we’re plugged into. It’s super easy, even for folks who aren’t tech-savvy. I heard one user say it’s cheaper than a weekend pizza binge with your friends.”

The first display chuckles. “That’s true. And think of all the paper and trees we’re saving, no posters, no flyers, no wasted resources. It’s all digital and reusable. One of us does the job of hundreds of banners.”

The second display beams proudly. “And we’re not just saving resources; we’re helping small businesses stand out. From startups to local eateries, anyone can run ads like the big players without burning a hole in their pockets.”

As the sun sets, their screens dim slightly, ready to head home. The first display says, “You know, we’re not just displays. We’re storytellers, helping brands connect with people in ways that feel personal and impactful.”

The second display nods, “And we do it all while roaming the streets of Bangalore, one ad at a time.”

As the advertising industry grows and evolves every day with new trends and technologies, stories of LED displays like these become epitomes of success, paving the way for future innovations. When tech meets creativity and passion meets vision, that’s where the foundation of Awe Media lies. Let’s witness more of such stories and watch brands soar. And in our next blog, hear from one of our displays as it addresses the most frequently asked questions, because "every story deserves to be heard, and every curiosity deserves its answer."